Google announces End of agreement with Yahoo!

David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer @Google have posted on Official Google Blog: "Ending our agreement with Yahoo!" which describes the end of long talked and researched Google - Yahoo! advertising agreement before its implementation.

News Source: GoogleBlog @Official Google Blog: Ending our agreement with Yahoo!
Story: In June we announced an advertising agreement with Yahoo! that gave Yahoo! the option of using Google to provide ads on its websites (and its publisher partners’ sites) in the U.S. and Canada. At the same time, both companies agreed to delay implementation of the agreement to give regulators the chance to review it. While this wasn’t legally necessary, we thought it was the right thing to do because Google and Yahoo! have been successful in online advertising and we realized that any cooperation between us would attract attention.

We feel that the agreement would have been good for publishers, advertisers, and users — as well, of course, for Yahoo! and Google. Why? Because it would have allowed Yahoo! (and its existing publisher partners) to show more relevant ads for queries that currently generate few or no advertisements. Better ads are more useful for users, more efficient for advertisers, and more valuable for publishers.