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Wednesday, October 8, 2008

SMO: Social Media Optimisation

Social Media Optimization (SMO) is all about spreading the word about your product and services through the use of communities. It involves building and expanding a community around your company. This ensures that the existing and potential customers are engaged with your organization and actually participate in your business by providing valuable feedback, suggestions and also introducing new potential customers to your product and services through social referrals.Search Engine Optimization (SEO) is a conventional way to increase website's ranking on SERPs, whereas SMO (Social Media Optimization) is a non conventional way to increase the traffic of the site and make it popular among your industry freaks. With the help of SMO you can drive better targeted web users (read: online traffic) to your website INSTANTLY. I wrote the word instantly in capital as this is the major factor that differentiates SMO from SEO. Search engine optimization takes time to deliver results where as social media optimization gives you instant results with few more benefits. Now except huge traffic another benefit of SMO is gathering good related one way inbound links.

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