A must read, short article quoting the ethical things about SEO, PPC amp; SMO. Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If I meet someone new or hear a new concept, my first instinct is google it i.e. to search for it on Google....
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